GROW YOUR BUSINESS IN AFRICA
Elevate your Brand - Sponsor Africa's No.1 International Trade Fairs for the Pet Industry
The Expos are the only pet industry trade shows in sub-Saharan Africa and are held within AFMASS Trade Expos – the leading industry platforms across Africa
Stepping up by taking a sponsorship slot at the Africa Pet Industry Expo events, part of AFMASS TRADE EXPO events, is a sure way to make sure your company and brand get the attention they deserve before, during and even after the event has been concluded.
Sponsors at the events receive a wide range of benefits, including:
- Priority in speaking and presentation slots at the Conference
- Prominent logo placement on the bill boards, website, magazines and other print and social media promotions; dais, conference hall, expo hall and registration areas
- Free exhibition booth space (with regular booth supplies) as part of the sponsorship, plus prominent location within the Expo Hall
- Free advertising opportunities in one of our relevant 9 publications, covering the food & beverage manufacturing; milling, baking and snacks; animal feed and livestock; agriculture; dairy; packaging; hospitality and other industries
- Free attendance of the Official Dinner and any other networking activities
- Free exclusive interviews with the leadership of the sponsor company, published on social media and other relevant magazine/website
- Extensive promotional activities on social media from the signing of contract, during and after the event
- Free email newsletter campaigns to more than 40,000 industry contacts and over 60,000 LinkedIn followers before, during and after the event
Beyond utilising the expo to promote the Sponsors of the event, we further utilise our growing list of websites and magazines to extend your reach – beyond the host country into the rest of Africa and globally – better than any other event organiser
SPONSORSHIP OPTIONS
Reach out to the organisers for the range of benefits that are part of the sponsorship options below:
TITLE SPONSOR
CONFERENCE SESSION SPONSOR
LANYARD SPONSOR
OFFICIAL DINNER SPONSOR
WHY EXHIBIT AT THE EXPOS?
Africa’s pet industry is driven by fast growing economies, urbanisation and a young population, as well as changes in livestyles across the Continent. These Expos give you direct, face-to-face access to buyers who are actively sourcing new products, services, technologies as well as distributors, retailers and partners.
Below are the reasons why it makes business sense to join us
Access High-Growth African Markets
One event platform that connects you with buyers from multiple countries across Africa — reducing the cost and complexity of market entry while accelerating expansion.
Meet Key Decision-Makers, Not Just Visitors
Our event recruitment strategy focuses on business owners, procurement managers, plant managers, distributors, retailers and regulators — people with real purchasing power and influence in their business and the industry as a whole
Build Distribution & Agency Networks in Africa
Meet, network and do business with vetted manufacturers, distributors, agents and resellers looking for new principals and exclusive territory partnerships, across Africa
Strengthen Brand Credibility in Africa and beyond
Position your brand as the trusted manufacturer, distributor or retailer in Africa’s pet industry ecosystem alongside leading regional and global companies.
Showcase Products That Meet Local Challenges
Demonstrate how your products, equipment or services boost nutrition, health and care, as well as improve efficiency, compliance, safety and sustainability in Africa.
Generate Qualified Sales Leads
Join structured networking, matchmaking and pre-event marketing by the organisers that ensure sponsors and exhibitors engage with relevant buyers before, during and after the Expo
WHAT'S ON SHOW AT THE EXPOS
The Africa Pet Industry Expo events feature the latest products, services and new technologies focused on the manufacturing, packaging and care and health market of the pet industry in Africa, including . . .
Petfood Production Technologies
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Petfood ingredients and supplies
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Petfood and feed manufacturing and packaging systems
- Grain storage and handling systems
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Farm management, animal health and breeding services
Pet Products & Supplies
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Pet food (dry, wet, raw and specialised nutrition)
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Treats, supplements, and health-focused consumables
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Toys, bedding, grooming accessories and lifestyle goods
Health, Nutrition & Wellness Products
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Veterinary nutrition and supplements
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Animal health products, vaccines and preventive treatments
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Grooming and wellness technologies
Pet Care, Equipment & Services
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Pet grooming tools and salon equipment
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Training, boarding and pet care services
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Digital and software solutions for pet retailers and service providers
WHO ATTENDS THE EXPOS?
The Africa Pet Industry Expos attract a diverse cross-section of business owners, managers and professionals from across Africa and the world, including:
Pet Manufacturers & Brand Owners
Companies launching or expanding pet food lines, accessories, wellness products and grooming solutions.
Distributors, Importers & Retailers
Regional and international distributors looking to source pet products for African markets, as well as retail buyers from pet shops, supermarkets and e-commerce platforms.
Veterinary & Animal Health Professionals
Veterinarians, nutritionists, animal health specialists and clinic representatives seeking the latest science-backed products and services.
Industry Investors & Entrepreneurs
Business owners and investors exploring growth opportunities in the fast-developing African pet sector.
Allied Industry Investors, Managers & Professionals
Participants from adjacent industries — livestock production, animal feed, agriculture, packaging, supply chain and logistics — who benefit from overlapping technologies and partnerships offered at the broader AFMASS Trade Expos
CALL TO SPONSORS & EXHIBITORS
SIGN UP TODAY TO TAKE YOUR SLOT AT THE EXPO
Africa Pet Industry Expo Kenya & Eastern Africa edition opens new market growth opportunities into the fast-growing economies of Kenya, Tanzania, Ethiopia, Rwanda as well as countries in Southern Africa, such as South Africa, Zambia, and more.
Because the expo is co-located with related AFMASS Trade Expo segments — such as Africa Milling & FeedTech Expo, Africa Meat & Poultry Expo, and the Africa Food & Beverage Manufacturing Expo — attendees also get exposure to adjacent technologies and supply chains, from feed production equipment to diagnostics and veterinary service solutions.
THE LOCATION
The 2026 Edition of the Africa Pet Industry Expo Kenya & Eastern Africa edition will be hosted in Nairobi, Kenya
VENUE: Sarit Expo Centre, Nairobi, Kenya
SHOW TIMINGS
DAY 1: WEDNESDAY, JULY 15, 2026 | 09.00-18.00 HOURS
DAY 2: THURSDAY, JULY 16, 2026 | 09.00-18.00 HOURS
DAY 3: FRIDAY, JULY 17, 2026 | 09.00-18.00 HOURS
POWERED BY
Africa Pet Industry Expo events are organised by the publishers of the most influential magazines and websites for the food, beverage and milling, agriculture, packaging, dairy, animal feed and hospitality industries in Africa and the Middle East, including . . .
ABOUT US
We organise and host impactful business exhibitions, webinars, seminars, summits, awards ceremonies & conferences with a focus on Africa & the Middle East.
We also publish leading trade magazines and websites that inform key decision makers across the food, beverage & milling; healthcare & pharmaceuticals; home & personal care; logistics, hospitality and agriculture industries in Africa, Middle East and across the World.
We also provide media production and digital services to businesses in Africa and the Middle East.
We believe that when people come together, networks grow, and businesses thrive.
Visit the corporate website HERE
UPCOMING EDITIONS
Kenya & Eastern Africa Edition
Nigeria & Western Africa Edition
QUICK LINKS
Sign Up to Sponsor / Exhibit
Sign up to Attend
CONTACT US
FW Brands MEA
Tel / WhatsApp: (+254) 725 34 39 32
Email: info(at)fwbrandsmea.com