GROW YOUR BUSINESS IN AFRICA
Sign up to Attend Africa's No.1 International Trade Fairs for the Pet Industry
The Expos are the only pet industry trade shows in sub-Saharan Africa and are held within AFMASS Trade Expos – the leading industry platforms across Africa
Africa Pet Industry Expos are the only trade expos focused on the pet nutrition, health and care industry in Africa – offering global giants, as well as regional manufacturers, distributors and retailers the best platforms to grow their business in Africa.
Whether you are sourcing new technologies, products or services; or seeking manufacturers for possible appointment as a distributors or retailer of pet food, health and care products in Africa, these regional expos the best – and only choice – for the fast growing pet industry in the Continent.
The Expos are part of the AFMASS TRADE EXPOS – which are the largest international trade shows and conferences focused on Africa’s food & beverage manufacturing and milling industry; as well as the manufacturing, logistics, hospitality, packaging and agriculture industry.
Further, because the expos are co-located with related AFMASS Trade Expo segments all under one roof — such as Africa Milling & Feed Expo, Africa Meat & Poultry Expo, and the Africa Food & Beverage Manufacturing Expo — attendees also get exposure to adjacent technologies and supply chains, from feed production equipment to diagnostics and veterinary service solutions – brodening the range of solutions for you and your business.
With editions planned for Kenya and Nigeria, you have the unique opportunity to participate and grow your business across some of the fastest growing regions for the pet industry in Africa!!
WHY ATTEND THE EXPOS?
There are many reasons to attend the Africa Pet Industry Expos, including the following key reasons:
Meet Global & Regional Suppliers & Manufacturers
Connect face-to-face with leading petfood, health and care product suppliers, equipment manufacturers, and technology providers from across Africa and around the world. Forge partnerships, source new materials, and negotiate procurement opportunities directly with key decision-makers.
Discover the Latest Technologies & Innovations
At the Africa Pet Industry Expos, you’ll see cutting-edge products and solutions transforming the pet industry — from ingredients, equipment, to nutrition and care products. This is your chance to stay ahead of market trends and bring innovation back to your business.
Gain Market Insights from Industry Experts
Attend conference sessions, panel discussions, and live demos delivered by experts on topics such as nutrition, health and wellness, welfare and sustainability, insights that can inform your business strategies and give you a competitive edge.
Expand Your Network and Build Business Relationships
The Expos bring together a broad spectrum of owners, managers and professionals — including buyers, manufacturers, distributors, retailers, and industry influencers, creating the best environment to establish new business connections, nurture partnerships, and explore collaboration opportunities.
Explore Growth Opportunities in Africa’s Fast-Growing Markets
Africa is rapidly urbanizing and with economies that are fast growing, driving strong demand for pet nutrition, health and care products. Attending the Expos give you strategic insight into emerging trends and opportunities across East, West, and Central African markets.
Source Cost-Effective Solutions for Your Business
Whether you’re involved in manufacturing, retail or distribution business of pet nutrition, health and care products in Africa, you will find cost-effective and tailored solutions that help improve your business productivity, performance, and profitability.
WHO ATTENDS THE EXPOS?
The Africa Pet Industry Expos attract a diverse cross-section of business owners, managers and professionals from across Africa and the world, including:
Pet Manufacturers & Brand Owners
Companies launching or expanding pet food lines, accessories, wellness products and grooming solutions.
Distributors, Importers & Retailers
Regional and international distributors looking to source pet products for African markets, as well as retail buyers from pet shops, supermarkets and e-commerce platforms.
Veterinary & Animal Health Professionals
Veterinarians, nutritionists, animal health specialists and clinic representatives seeking the latest science-backed products and services.
Industry Investors & Entrepreneurs
Business owners and investors exploring growth opportunities in the fast-developing African pet sector.
Allied Industry Investors, Managers & Professionals
Participants from adjacent industries — livestock production, animal feed, agriculture, packaging, supply chain and logistics — who benefit from overlapping technologies and partnerships offered at the broader AFMASS Trade Expos
WHAT'S ON SHOW AT THE EXPOS
The Africa Pet Industry Expo events feature the latest products, services and new technologies focused on the manufacturing, packaging and care and health market of the pet industry in Africa, including . . .
Petfood Production Technologies
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Petfood ingredients and supplies
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Petfood and feed manufacturing and packaging systems
- Grain storage and handling systems
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Farm management, animal health and breeding services
Pet Products & Supplies
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Pet food (dry, wet, raw and specialised nutrition)
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Treats, supplements, and health-focused consumables
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Toys, bedding, grooming accessories and lifestyle goods
Health, Nutrition & Wellness Products
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Veterinary nutrition and supplements
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Animal health products, vaccines and preventive treatments
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Grooming and wellness technologies
Pet Care, Equipment & Services
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Pet grooming tools and salon equipment
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Training, boarding and pet care services
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Digital and software solutions for pet retailers and service providers
THE LOCATION
The 2026 Edition of the Africa Pet Industry Expo Kenya & Eastern Africa edition will be hosted in Nairobi, Kenya
VENUE: Sarit Expo Centre, Nairobi, Kenya
SHOW TIMINGS
DAY 1: WEDNESDAY, JULY 15, 2026 | 09.00-18.00 HOURS
DAY 2: THURSDAY, JULY 16, 2026 | 09.00-18.00 HOURS
DAY 3: FRIDAY, JULY 17, 2026 | 09.00-18.00 HOURS
POWERED BY
Africa Pet Industry Expo events are organised by the publishers of the most influential magazines and websites for the food, beverage and milling, agriculture, packaging, dairy, animal feed and hospitality industries in Africa and the Middle East, including . . .
ABOUT US
We organise and host impactful business exhibitions, webinars, seminars, summits, awards ceremonies & conferences with a focus on Africa & the Middle East.
We also publish leading trade magazines and websites that inform key decision makers across the food, beverage & milling; healthcare & pharmaceuticals; home & personal care; logistics, hospitality and agriculture industries in Africa, Middle East and across the World.
We also provide media production and digital services to businesses in Africa and the Middle East.
We believe that when people come together, networks grow, and businesses thrive.
Visit the corporate website HERE
UPCOMING EDITIONS
Kenya & Eastern Africa Edition
Nigeria & Western Africa Edition
QUICK LINKS
Sign Up to Sponsor / Exhibit
Sign up to Attend
CONTACT US
FW Brands MEA
Tel / WhatsApp: (+254) 725 34 39 32
Email: info(at)fwbrandsmea.com